We're a boutique broker representing innovative, health-conscious brands.
What's with the "Odd Crumbs"?
A couple of friends, Don Gaynier and James Turman, decided they would take their love of cool, crafty, "off-the-radar" health food and beverage brands and try to promote them to some broader markets in the Southwest and beyond. What began as a novelty idea became a journey...
Meet Don.
Thirty-six plus years in the food placement business makes a difference. Since Don Gaynier began at Proctor & Gamble in Cincinnati in 1982 he has stayed true to his passion for bringing healthy products to market and living an active lifestyle from the...
Meet James.
Having worked in branding in Southern California for nearly a decade, James learned a thing or two about how the apparel, tech, film, sports, and lifestyle industries brand and market themselves to the world. Some of his insights were initially gained by ...
Healthy sells itself. Now help us sell you.
Know your brand.
Not all companies are brands, so make certain your company strives to achieve "brand status". Brands develop followings and have a deep understanding of who their core customers are and cater they to them, thereby developing the highly-desired loyal consumer. By "knowing your brand" it helps us immensely in the sit-down process with prospective buyers as we begin the process of creating interest.
Keep it clean and simple.
The buyers at any chain of grocery stores will be some of the busiest people in their respective companies by the sheer number of appointments they keep. Their time will be very limited with respect to the actual product samples they try out so bring your best stuff first-- and keep it simple. Have in mind how and for what product you want your company to be remembered. Just keep in mind over time, if your company can become a staple vendor, there will be opportunities to present additional products.
Listen to your customers.
Are your customers raving about you on social media and in the comment section of your website? We all would hope so. But just as important is listening to their concerns on what you could be doing better. Their critiques and stories can be used to improve and expand your product to help turn other potential customers into loyal ones.
Never stop innovating.
In the immortal words of Steve Jobs of Apple: "the day your company stops innovating is the day it dies." You can be sure your competition will keep pushing the boundaries and so should you. A company that is creating new products is always a good sign, but first make certain to spend time working with your existing products to make them even better.
Our partners are some of the following respected industry leaders:
Odd Crumbs, LLC "A Boutique Food and Beverage Broker"
